It is with great pleasure that JURA and Roger Federer announce the extension of their collabora-tion until the year 2020. Since 2006 the greatest tennis player of all time has acted as brand am-bassador for the worldwide innovation leader of automatic coffee machines.

JURA CEO Emanuel Probst is delighted: “From the beginning on we were planning a long-term relationship. Roger Federer is the perfect brand ambassador for JURA. He represents our brand values of trustwor-thiness and authenticity like no other personality.”

Roger Federer adds: “In the last years JURA has shown exponential growth. It is now a truly global brand and I look forward to actively ac-companying JURA on its journey into the future.”